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  2. TXRX Interactive Festival | TXRX 互動體驗大會 - 科技藝術 x 跨域創作 x 互動體驗
    Event

    TXRX Interactive Festival | TXRX 互動體驗大會 - 科技藝術 x 跨域創作 x 互動體驗

    Date: November 01 (Fri) - November 03 (Sun), 2024

    Time: 11:00 - 18:00

    Location: Creative Space, Songshan Cultural and Creative Park (Former South-facing Office Building 1F)

    Event Format:

    • Exhibition:
      • Free to visit
    • Lectures & Workshops:
      • Register on this page, you will receive a confirmation email
      • On-site registration available
    • Industry Forum:
      • By invitation, can register for waitlist separately, registration link provided here

     

    [Conference Introduction] The TXRX Interactive Experience Conference is an annual event that combines technology, art, and creativity. It aims to create a platform for cross-disciplinary exchange and innovation, bringing together creative teams, vendors, and potential buyers, while also providing entertainment for the general public. This conference gathers creative teams, artists, technology experts, and industry leaders from various regions to explore the unlimited possibilities of interactive experiences. The TXRX Interactive Experience Conference is not just an exhibition, but an ecosystem that inspires creativity and promotes collaboration. We hope to connect creators, vendors, and potential buyers from different fields through this platform to jointly envision the future of interactive experiences.

     

    [Event Highlights]

    • Interactive Exhibition Area: Showcasing cutting-edge interactive art and technology works
    • Cross-industry Forum: Discussing the integration and prospects of technology, art, and design industries
    • Creator Dialogues: Direct exchange with artists and innovators to understand creative concepts in depth
    • Workshops: Hands-on experience of the creative process, inspiring creativity
    • Game Challenges: Making interactive tech art more accessible and entertaining for both adults and children

     

    [Features and Innovations]

    1. Bringing art teams and artists on-site: Unlike typical tech art exhibitions, immersive performances, or museums where only the works are present, we shorten the exhibition period to allow all visitors to directly interact with the artists, potentially sparking new ideas and gathering artists from related fields.
    2. Incorporating business matchmaking elements: In addition to showcasing creators' works, we invite relevant equipment vendors and potential buyers, aiming to foster more collaboration opportunities in the interactive art experience field. Market and commerce are equally important alongside creation.

     

    [Interactive Exhibition Content]

    • Main Exhibition Area: Showcasing innovative interactive experience creations from various teams
    • Sub-Exhibition Area: Themed "Artificial Nature," displaying works by independent artists

     

    [Lecture Topics]

    • Mastering Creation and Perception: The Value and Creativity of "Generative AI" and "Discriminative AI" in Interactive Experience Design
      • Patrick Hou | Founder and CTO of Luxmin
    • When Interactive Experiences Become Daily Life: The Next Step in Technology Application
      • Hao Tseng | Creative Director at Leo Burnett Taiwan
    • From Creator to Entrepreneur: Key Points in Commercializing Interactive Tech Art
      • Associate Professor Ju-Mei Hsieh | National Sun Yat-sen University, Interdisciplinary Program of Science and Technology
    • From Creativity to Action: Discussing Interactive Experience Design from an Advertising Marketing Perspective
      • Pei-Keng Tsao | Founder and CEO of Mirror Play Interactive & Shadow Monster
    • Beyond Arduino: Analyzing the Technical Ecosystem and Hierarchy of Interactive Applications
      • Jacky Zhao | Visiting PhD Candidate at Technische Universität München
    • Technical Analysis and Advanced Applications of Generative AI in Real-time Interactive Art
      • Patrick Hou | Founder and CTO of Luxmin
    • ChatBot and Interactive Exhibitions: Exploring Backend Transmission Technology and Practices
      • Kenny Ni | Backend Engineer at Rhinodot Intelligent Technology
    • Making Audiences into Players: Application of Game Elements in Tech Art Exhibitions
      • Feng-Rui Chang | Game Software Engineer at IGS (International Games System)

     

    [Speaker Introductions]

    • Patrick Hou
      • Founder and CTO of Luxmin
      • Co-founder and CTO of Luxmin. Graduated from National Sun Yat-sen University with a Master's in Electrical Engineering. Has 6 years of experience in AI and 8 years in electronic circuit research and project development. Won the Enterprise Special Award in the National Intelligent Machine Project Competition and has published journal papers on neural network research. Long-term research and development in various AI projects, with nearly 5 years of research in generative AI. Recently researching applications of multimodal models like LLaVA in interactive technology, exploring the limits of AI creativity and perception.
    • Hao Tseng
      • Creative Director at Leo Burnett Taiwan
      • The youngest creative director in Taiwan to win Cannes Lions Awards. Former interactive engineer, a hybrid who understands both advertising and technology, believes that "creativity" exists in infinitely many forms.
    • Associate Professor Ju-Mei Hsieh
      • National Sun Yat-sen University, Interdisciplinary Program of Science and Technology
      • Dr. Hsieh obtained her PhD in Entrepreneurship Management from National Sun Yat-sen University. Her research interests focus on entrepreneurial opportunities, entrepreneurial ecosystems, and entrepreneurship education. She has published papers in the Journal of Small Business Management, Journal of Entrepreneurship Research, and other academic journals.
    • Pei-Keng Tsao
      • Founder and CEO of Mirror Play Interactive & Shadow Monster
      • Co-founder and CEO of Mirror Play Interactive. With 20 years of creative marketing experience, dedicated to combining art, technology, and digital marketing thinking to create unique creative solutions for brands. Has worked with diverse brands including NIKE, Jordan Brand, Red Bull, TWITCH, etc. Works have won awards such as One Show, ADC, Clio Sports, Red Dot Design, Muse Design Award, Golden Pin Design Award, Greater China Golden Tiger Award, Greater China Effie Awards, ECI Awards, 4A Creative Awards, Times Chinese Advertising Awards, Digital Singularity Awards, etc. Recently established the Shadow Monster brand, continuing to explore the boundaries and possibilities of creativity with playfulness and curiosity.

     

    [Workshop Content Introduction]

    **Imaginative Childhood Workshop - **Weee! Parent-Child Concept Selection & MNTL Taiwan Every child's imagination is boundless. Whether it's building blocks or Lego, through their nimble hands, they can transform into wonderful new creations. In this workshop, we will guide children to use magnetic tiles to build their dream houses. Here, children can freely express their creativity and cultivate their imagination in a joyful atmosphere. Even more interesting, we use generative technology to transform children's works into part of a virtual city. Children can not only see their houses come to life on the screen but also appreciate the vibrant cityscape around them. This unique experience makes children's creative journey more amazing and interesting, giving wings to their imagination.

     

    **Sound and Cultural Creation Workshop - **City Memory / Lesleslin

    • Let AI Be Your Best Image Creation Assistant Creator / City Memory | Lester Tang
      • Lester Tang, who has been running the "City Memory" account for many years, is known for his deep cultural background and excellent image aesthetics. He has outstanding control in his creations, good at capturing delicate visual expressions, and uses technology, especially AI, as an auxiliary tool to enhance the expressiveness of his works. Lester's work demonstrates how to effectively integrate AI into the creative process, helping creators break through traditional boundaries and explore new creative possibilities. His works are not only full of artistic sense but also show more delicate and efficient image effects with the help of technology.
    • How to Use AI to Greatly Shorten Tedious Processes in Work Creator / Lesleslin | Leslie Lin
      • Leslie is known for her unique style, from fashion blogger to Instagram creator, full of her passion for fashion and life. This content will showcase how she cleverly uses AI to simplify and enhance the efficiency of daily work, making every day's work and life more efficient and interesting through creative solutions.

     

    [Other Activity Content Introduction] Game Challenge

    - Ground Arena An interactive experience challenging physical agility, players will find themselves in a virtual map full of obstacles. White blocks of different shapes and sizes will constantly appear on the ground, like enemies in a retro arcade game, and the map will move randomly, increasing the challenge. Players must rely on agile physical reactions to constantly move, jump, and dodge these incoming block obstacles. From the initial simple levels to high-difficulty levels that even parkour experts need to take seriously. It not only tests the player's reflexes but also requires body coordination and strength to complete the challenge and maintain a lead on the leaderboard. The vast virtual map, dynamically changing obstacles, and exciting competition mechanism make this physical interactive game full of challenges and fun.

     

    [Organization Information]

    • Organizer: Luxmin
      • Luxmin is an interactive experience design studio dedicated to expanding the boundaries of imagination with innovative technology, bringing magical interactive experiences. We are committed to creating unprecedented experiences. We believe that carefully designed interactive experiences can ignite sparks between people, reconnect us, and make us feel the warmth of group belonging.
    • Co-organizer: Bobo Cosmos
    • Sponsors: Taiwan Roly, Shadow Monster

    [Notes]

    1. Photography and videography allowed | Pets must be carried | No age restriction
    2. The exhibition is free to visit. Forums, lectures, and workshops are "free registration", with seating on a first-come, first-served basis (seats not reserved).
    3. Registered participants need to check in at the entrance, and can enter after confirming registration information.
    4. By participating in this forum, you agree to the use of your image rights captured during the event.
    5. Similarly, by participating in this conference, you agree to the use of such images for subsequent promotional purposes by the organizer (non-profit commercial use).
    6. The organizer reserves the right to make final modifications, changes, and interpretations.

    [Related Websites]

    [Event Inquiries]

    TXRX is dedicated to connecting creators, vendors, and potential buyers from different fields to jointly envision the beautiful future of interactive experiences. Whether you are an industry professional or an audience interested in interactive experiences, you can find a source of inspiration here.

     

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    日期：2024 年 11 月 01 日（五）～ 11 月 03 日（日）

    時間：11:00 - 18:00

    地點：松山文創園區 創意空間（原南向辦公廳舍1F）

    活動形式：

    • 展覽：

      • 自由參觀

    • 講座 & 工作坊：

    • 產業論壇：

     

    【大會介紹】

    TXRX 互動體驗大會是一場融合科技、藝術與創意的年度盛會，旨在打造一個跨領域交流與創新的平台，讓創作團隊、廠商與需求買方匯聚在一起，同時也會一般民眾帶來足夠的娛樂性。

    本次大會匯聚了來自各地的創作團隊、藝術家、科技專家和行業領袖，共同探索互動體驗的無限可能。

    TXRX 互動體驗大會不僅是一場展覽，更是一個激發創意、促進合作的生態系統。我們期待通過這個平台，連結不同領域的創作者、廠商與需求買方，共同描繪互動體驗的美好未來。

     

    【活動亮點】

    • 互動展區：展示最前沿的互動藝術與科技作品

    • 跨域產業論壇：探討科技、藝術與設計的融合產業與前景

    • 創作者對談：直接與藝術家和創新者交流，深入了解創作理念

    • 工作坊：親身體驗創作過程，激發創意靈感

    • 遊戲挑戰：讓互動科技藝術更貼近大眾，更加娛樂化的小挑戰，讓大朋友小朋友都可以一同開心參與

     

    【特色與創新點】

    1. 將藝術團隊與藝術家帶到現場來：常見的科技藝術展覽、沈浸式展演、博物館或是美術館，通常都只有展品本身，很難接觸的創作者與藝術家本人。我們將展期縮短，讓所有體驗者都可以直接與藝術家們交流對話，更可以激發不同的創意，以及聚集相關領域的藝術家們。

    2. 加入商展媒合的交流成分：在展覽中，除了展示創作者們的創意，也會邀請相關的設備廠商參與，同時更會主動邀請其需求買方來參觀，期待可以促成互動藝術體驗領域更多的應用合作機會。在創作的同時，市場與商業也是同等重要的。

     

    【互動展區內容】

    • 主展區：展示各團隊創新的互動體驗創作

    • 子展區：以「人造自然」為主題，展示獨立藝術家的作品

     

    【講題內容】

    • 掌握創造與感知：「生成式AI」與「分辨式AI」在互動體驗設計的價值與創造力
      • Patrick Hou 侯憲璋 | Luxmin 創辦人暨技術總監
    • 當互動體驗變成日常，科技應用的下一步
      • Hao Tseng 曾繁皓 | 李奧貝納台灣 創意總監
    • 從創作者到創業者：互動科技藝術領域邁向商業化的關鍵點
      • 謝如梅 副教授 | 國立中山大學人文暨科技跨領域學士學位學程
    • 從創意到行動：廣告行銷角度來聊聊互動體驗設計
      • 曹培耕 | 演鏡互動 & 影子怪物 創辦人暨執行長
    • 跳脫 Arduino 的框架：解析互動應用的技術生態與層級兒
      • Jacky Zhao | Visiting PhD Candidate at Technische Universität München
    • 生成式 AI 於即時互動藝術之技術剖析與進階應用
      • Patrick Hou 侯憲璋 | Luxmin 創辦人暨技術總監
    • ChatBot 與互動展覽：探索後端傳輸技術與實務
      • Kenny Ni | 犀動智能科技 後端工程師
    • 讓觀眾成為玩家：遊戲元素在科技藝術展覽的應用
      • 張峰瑞 | IGS (International Games System), Game Software Engineer

     

    【講師介紹】

    • Patrick Hou 侯憲璋

      • Luxmin 創辦人暨技術總監

      • Luxmin 的共同創辦人暨技術總監。國立中山大學電機工程研究所畢業，具有 6 年的 AI 領域與 8 年的電子電路領域研究與專案開發經驗。曾獲全國智慧機器專案競賽企業特獎，具神經網路研究之期刊論文發表。長期研究與開發各類人工智慧專案，研究生成式 AI 近 5 年，近期在研究 LLaVA 等多模態模型在互動科技上的應用，探索 AI 創造力的同時也深入挖掘其感知能力的極限。

    • Hao Tseng 曾繁皓

      • 李奧貝納台灣 創意總監
      • 台灣史上最年輕贏得 Cannes Lions Awards 的創意總監。曾經當過互動工程師，是懂廣告也懂科技的混血種，認為「創意」存在著無限多種的形式。

    • 謝如梅 副教授

      • 國立中山大學人文暨科技跨領域學士學位學程

      • 謝如梅博士取得國立中山大學創業管理領域的博士學位。 她的研究興趣集中在創業機會、創業生態系統和創業教育。 她曾在《小型企業管理期刊》、《創業研究期刊》及其他學術期刊上發表論文。

    • 曹培耕

      • 演鏡互動 & 影子怪物 創辦人暨執行長

      • 演鏡互動共同創辦人暨執行長。20年創意行銷資歷，致力結合 藝術、科技及數位行銷的思維，為品牌打造獨特的創意解決方案。 曾服務NIKE , Jordan Brand , Red Bull , TWITCH等多元品牌經驗。 作品曾獲One Show、ADC、Clio Sports、Red Dot Design、Muse Design Award、金點設計獎、大中華區金投賞、大中華區艾菲獎、ECI艾奇獎、4A創意獎、時報華文廣告獎、數位奇點獎等。 近期並創立影子怪物品牌，持續玩心與好奇、探索創意的疆界與可能性。

     

    【工作坊內容介紹】

    意想童趣工作坊 - Weee！親子概念選品 & MNTL Taiwan

    每個孩子的想像力都是無窮無盡的。無論是積木還是樂高，經過他們靈巧的雙手組合，都能幻化成全新的奇妙事物。

    在工作坊中，我們將帶著孩子們使用磁力片來打造屬於自己的夢想房子。在這裡，孩子們可以自由揮灑創意，在歡樂的氛圍中培養創造力。

    更有趣的是，我們運用生成的技術，將孩子們的作品轉化成虛擬城市的一部分。孩子們不僅能看到自己的房子在螢幕上栩栩如生，還能欣賞到周圍生機勃勃的城市景象。這種獨特的體驗讓孩子們的創意之旅更加驚奇有趣，為他們的想像力插上翱翔的翅膀。

     

    聲文創想工作坊 - 城市記憶 / Lesleslin

    讓 AI 成為你的最佳影像創作助理創作者 / 城市記憶｜Lester Tang 湯智鈞

    Lester Tang 湯智鈞，經營「城市記憶」帳號多年，以其深厚的文化背景和絕佳的影像美感而著稱。他在創作中有卓越的掌握能力，善於捕捉細膩的視覺表達，並將科技，尤其是AI，作為輔助工具來提升作品的表現力。Lester的工作展示了如何將AI有效地融入創作過程，協助創作者突破傳統的界限，開拓新的創意可能性。他的作品不僅充滿藝術感，還在科技的幫助下展現出更為細緻和有效率的影像效果。

     

    如何用 AI 大幅縮短工作裡的繁瑣流程創作者 / Lesleslin｜Leslie Lin 林怡君

    Leslie 以風格獨具見長，從時尚部落客到Instagram的創作者，都充滿了她對時尚和生活的熱情，本次內容將展示她如何巧妙地利用AI來簡化和提升日常工作的效率，透過創意解決方案，使得每一天的工作和生活都變得更加高效且有趣。

     

    【其他活動內容介紹】

    遊戲挑戰 - 地面鬥技場

    身體敏捷挑戰的互動體驗，玩家將身處於一個充滿障礙的虛擬地圖中。地面會不斷冒出不同形狀和大小的白色方塊，像是復古街機遊戲的敵人般襲來，地圖也會隨機移動，增加挑戰性。玩家必須靠著敏捷的身體反應，不斷移動、跳躍閃躲這些襲來的方塊障礙。

    從最初簡單的關卡，到讓連跑酷專家也得認真應對的高難度關卡。不只考驗玩家的反應力，更需要靠身體的協調性和力量來完成挑戰，才能在排行榜上保持領先。

    廣闊的虛擬地圖、動態變化的障礙、以及刺激的競賽機制，讓這款身體互動遊戲充滿了挑戰和趣味。

     

    【單位資訊】

    • 主辦單位：Luxmin

      • Luxmin 是一家互動體驗設計工作室，致力於以創新技術擴展想像力的邊界，帶來魔法般的互動體驗。我們致力於創造前所未有的體驗。我們相信，精心設計的互動體驗能夠點燃人與人之間的火花，重新連接我們彼此，並讓我們感受到群體歸屬感的溫度。

    • 協辦單位：Bobo Cosmos

    • 贊助單位：臺灣 Roly、影子怪物 Shadow Monster

     

    【注意事項】

    1. 可拍照錄影｜寵物不落地｜無年齡限制

    2. 展覽為自由參觀，論壇、講座、工作坊活動為「免費報名」，依現場報到順序自由入座（不負責預留座位）。

    3. 活動報名者需於入口簽到處報到，確認報名資料後，即可入場。

    4. 參與本論壇，即視為同意活動期間所拍攝之參加者肖像權利。

    5. 同上述，參與本大會，即視為同意該影像做為主辦單位後續宣傳露出使用（非營利商業用途）。

    6. 主辦單位保有最終修改、變更、解釋之權利。

     

    【相關網站】

     

    【活動洽詢】

     

    TXRX 致力於連結不同領域的創作者、廠商與潛在需求方，共同描繪互動體驗的美好未來。無論您是行業專業人士還是對互動體驗感興趣的觀眾，都能在這裡找到激發靈感的源泉。

     

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