y=f(x) is a creative technology studio based in Amsterdam, focused on the creation of multimedia experiences,
with specially crafted software and design.
We invite you to join an informative artist talk featuring Roy & Tim Gerritsen, the innovative founders of y=f(x) lab.
Located in Amsterdam, y=f(x) creates versatile interactive experiences, dynamic content and audiovisual installations, powered by the language of generative design and parametric thinking.
This session will provide insights into:
- The research-driven methodology behind y=f(x) lab's approach to creative technology
- Their process for developing and managing complex systems and algorithms
- Techniques for creating dynamic, interactive experiences and audiovisual installations
- The role of experimentation in advancing creative innovation
Roy & Tim will discuss their pioneering work on projects such as AMAZE and the BBC Earth Experience, as well as their advancements in real-time graphics and parametric design.
They will share their ongoing journey of innovation and collaboration.